In many ways, lawyering in this era of the knowledge economy is very challenging. The access which lay persons has to knowledge means for lawyers a loss in a monopoly, and rocks assumptions, foundations and ground rules that we had never questioned. The news industry faces similar challenges from bloggers; as do production houses from Youtube. Things seem to be going topsy turvy.
Yet, in every crisis, there are opportunities. I see new issues of law which affect the everyday world eg Spam Control Act), new ways of doing things (eg Lawnet, Justice Online, case management and practice management systems to auotmate the mundane), marketing (Google Ads, internet marketing) and business models.
I think that one thing that needs to happen, and which has not, is a review of the business rules under which lawyers operate. Rules like touting, sharing of fees, contingency fees, need to be examined for lawyers to take advantage of the new paradigm. Otherwise, the current tension between playing by the rules and succeeding in business will continue, resulting in terrible scenarios like the entrapment debacle.
Even the granddaddy of all common law jurisdictions, UK, had made and continues to make changes to the ground rules. In the UK, lawyers can now share fees with non-lawyers within the framework of full disclosure to the client. Very sensible. The lay person's interest remains protected. SeeRule 9 of the UK Code of Conduct on Referrals of Business
http://www.sra.org.uk/code-of-conduct/219.articleChanges such as this can only effected with open dialogue and debate, and an open mind where "this is how we used to do things" becomes only the starting point.
The party best placed to initiate all this would is the Law Society. But that again is only a starting point which would result in nought without the participation of the community.