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Feature: How to Lose Prospective Clients Without Meeting Them
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Answer: By not making it easy for the prospect to find out more about you
We hear lawyers declaim the need for a website –
“Website?! What for? I get my clients through referrals. My clients are not
the sort who would look me up on
the internet. And if they did,
the y are just fishing around and not
the sort of client that I want.”
So let’s start by assuming that you are up to your eyeballs in work, and you only want “quality referral” clients to come a-knocking. By not having a website, you have made it much harder for
the se “quality referral” clients to “discover” your sterling professional qualities and reputation.
Maybe all that the “quality referral” client required, before picking up the phone, was to get an idea of your practice profile and your areas of specialization.
Maybe, despite not finding your practice on the internet,
the y pick up the phone nevertheless. They engage you over
the phone for 15 minutes, asking you
the usual questions that your website would have addressed; and you both discover that what he needs is a criminal lawyer and you don’t criminal work.
More likely, when they can’t find your practice on the Internet, they will give up and move on; and you will never know how many prospective clients you have lost by not having a website.
Another scenario. You meet a businessman at a social event and enjoy a brief but promising exchange. Mr Businessman now needs a good lawyer and he recalls the favorable impression you had made. He googles your name / the name of your practice on the internet and arrives at a “Page Not Found”. The favorable impression has just dissipated as quickly as water vapour as he dismisses you as a luddite lawyer; in any case, it’s too much trouble trying to locate your contact number.
Your fear that having a website will cause you to be inundated with email enquiries is unfounded: if your website accurately reflects your strengths and USP (Unique Selling Proposition), it will filter
the chaff from
the grain and help to qualify
the type of client that makes an enquiry. Or better yet, provide an enquiry form that they can submit online so that you receive sufficient information to decide whe
the r it’s a lead worth pursuing.
If you are ready to take the plunge, visit http://legalweb.bizibody.biz . Call or email me for a no-obligation appointment at 6236 2846 |
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Serena Lim
Bizibody Technology Pte Ltd
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